Freshly Grounded

Episode 430: Faisal & Kaya

May 1, 2026·1h 17m
Episode Description from the Publisher

A casual catch-up that somehow turns into a masterclass on building in public, protecting your rizq, and navigating the chaos of the internet. From Faisal's Instagram getting shut down overnight, to what it really means to own your audience. They unpack the reality of building a business in public, the balance between transparency and protecting yourself from the evil eye, and why not everything should be shared — even in the age of "content." There's also a proper deep dive into Faisal's AI SaaS (Scorper), how it went from a personal tool to a growing product, and the exact marketing strategies behind it — including referrals, directories, Product Hunt launches, and community-led growth.

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