The Trucking Bloodbath Isn't Over. It's Just Changing Victims. | Brake Check

Everyone keeps saying trucking is recovering. So why are carriers still closing their doors? Why are drivers still frustrated? Why do brokers think the sky is falling? And why does it feel like the people making money in freight are playing a completely different game than everyone else? On this episode of Brake Check, we're cutting through the noise and exposing what's really happening inside trucking in 2026. Michael Kroul, CEO of KTI, joins us to discuss freight markets, brokerage, shipper expectations, carrier relationships, technology, automation, and whether brokers will even exist in the next decade. Julie Bernard of New Legend Inc. joins us to talk driver recruiting, retention, onboarding, company culture, new equipment, and what drivers are actually looking for in today's market. We tackle:  The real state of the freight market  Why some companies are growing while others are disappearing  The future of freight brokers and 3PLs  Driver recruiting myths that need to die  Why retention matters more than recruiting  New trucks, technology, and the battle for driver talent  What trucking may look like over the next 5 years The freight market is changing. The winners are adapting. The losers are making excuses. The question is simple: Which one are you? Sound off in the comments: Who's under the most pressure right now .... Drivers, Carriers, or Brokers? And if you're in trucking, logistics, freight, supply chain, or transportation... Subscribe now because nobody is having these conversations like we are. #Trucking #Freight #Logistics #TruckDriver #OwnerOperator #FreightBroker #SupplyChain #Transportation #CDL #FreightWaves #BrakeCheck Follow the Brake Check Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices