She Left Interior Design for a Box Truck. Here's What She Learned

Every week somebody watches a YouTube video about box trucking and decides it's their way out. Non-CDL. Low barrier to entry. Amazon Relay. Home every night. Six figures. The content makes it look straightforward. And for a period of time it was, which is exactly why so many people got in, got humbled, and got out. Jessica Miller and her husband became owner-operators in 2020. She was an interior designer before that, nothing to do with trucking. They started renting trucks, bought their own, lost them to maintenance, went back to renting, and figured out through trial and error what actually makes a box truck operation work. They've cleared over a million dollars in four years running one to two trucks locally in Richmond, Virginia, almost entirely through Amazon Relay. But this episode isn't really about Amazon Relay. It's about the discipline that most carriers never develop, whether they're running a box truck or a Class A. Knowing your cost per mile. Knowing when to add a truck and when not to. Understanding that revenue is not profit. Staying in a lane that actually makes money instead of chasing a lane that looks good on camera. The box trucking boom brought a lot of people into this industry who had no business being here. Jessica has a front-row seat to what that did to Amazon's requirements, to local freight rates, and to the reputation of an entire segment of the market. That's the conversation worth having. ⁠Follow the FreightWaves Today Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices