Free Outside

Ultrarunning Was Never Supposed to Get This Big

September 18, 2026·1h 13m
Episode Description from the Publisher

Andy Jones-Wilkins has been part of ultrarunning for more than 30 years. He remembers when races felt like secret societies, runners learned through stories around campfires, trail shoes barely existed and signing up the day before a race was completely normal.In this episode, AJW and I trace the evolution of ultrarunning through four distinct periods: the campfire era, the golden age of running blogs, the sport’s explosion into the mainstream and its current era of professional athletes, coaches, livestreams and full-time media.We talk about Anton Krupicka posting 200-mile weeks before Strava, the influence of Born to Run and Unbreakable, Gunhild Swanson’s iconic Western States finish, the resentment surrounding Dean Karnazes’ rise to fame and the transition from mentors offering advice to athletes hiring professional coaches.AJW also tells the emotional story behind his Cocodona 250 finish. After his friend Rob Martin died unexpectedly, AJW entered the race intending to run the first 125 miles for himself and the second 125 for Rob. During the final miles, he remembered something his father once told him: some things in life are only meant to be done once.We finish with some wonderfully strange ultrarunning history: syrup bottles used as handhelds, sewn-on shorts pockets, gummy bears melted into a hockey puck, Little Debbie fueling and an $800 pair of custom insoles that injured AJW while he was preparing to win Western States.This is a wide-ranging conversation about where ultrarunning came from, how it became a professional sport and what we need to protect as it continues growing.

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