CRACKING THE CODE: Social Media Strategies from a Real Estate Powerhouse!

In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income.*Alyssa Barajas *Instagram:  https://www.instagram.com/alyssambarajas/ Website: https://teamcirca.com/agent/alyssa-barajas *More from Paul & Josh*Paul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate*https://www.,forwardone.comInstagram: https://www.instagram.com/forwardonerealestate/Timestamp:00:00:00 Meet Alyssa Barajas00:00:18 From Medicine to Real Estate00:02:15 Scaling to 25 Deals00:03:30 Hiring an Assistant00:06:23 Systems and CRM Setup00:10:04 Delegation and Standards00:15:59 Vendor Videos for Referrals00:20:45 Social Media Content Plan00:23:42 Posting Cadence and Lead Split00:25:51 No Prospecting Needed00:26:41 DIY Media Workflow00:28:36 Gear Apps and AI Editing00:29:59 Authenticity Beats Production00:32:30 Scheduling Posting Strategy00:35:06 Content vs Lead Gen Debate00:38:19 Algorithm Shifts and Discovery00:40:35 Search AI and Local Visibility00:45:16 Learning Rooms and Mentors00:47:10 Goals Mentorship Script00:49:48 Rapid Fire Closing