Forged In Fire

Episode 46: Numbers Don't Lie, But They Need Someone to Tell Their Story

September 1, 2025·48 min
Episode Description from the Publisher

What does it really take to thrive as an entrepreneur in today’s challenging real estate market? In this episode, we sit down with Lilian Chen, founder of Proptimal, the 10X real estate analyst platform for lean teams. Lilian’s experience spans multifamily, commercial, and hospitality deals, having advised on over $2B in transactions, including $100M+ acquisitions and major projects like the Iovance Biotherapeutics HQ in Philadelphia. She’s worked with 200+ real estate firms, teaches 300+ hig...

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