Episode 44: The Art of Adding Value — Building Mountains of Success One Grain at a Time with Etinosa Agbonlahor

Pricing your products or services is perhaps one of the most emotionally charged decisions entrepreneurs face. In this deeply insightful conversation with Etiosa, CEO of Decision Alpha, we uncover the psychological underpinnings of pricing strategy and how behavioral economics can transform business monetization. When asked what emotions come up around pricing, business owners typically respond with words like "dread," "anxiety," and "fear." Most admit they're "guesstimating" or "underchargi...