
FIFA will ask its 211 member associations to vote on its controversial plan to sell minority stakes in the World Cup in September, multiple outlets reported—although the plan has already been criticized by soccer governing bodies in the Americas, Asia and Europe. In a deal first reported by The Times and the Financial Times, FIFA is planning to raise an estimated $4.2 billion in 2026 by selling a reported 20% minority stake in a new subsidiary at an equity valuation of $20 billion. FIFA confirmed the plans in an announcement on Tuesday morning, which said the new company would be called FIFA Forward Enterprise and would control the nonprofit organization’s “commercial and event operations.” Learn more about your ad choices. Visit megaphone.fm/adchoices
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