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Focused AF

S4E56 – WPPI 2026: What’s Changing in the Photography Industry (and What Actually Matters)

March 23, 2026·1h 16m
Episode Description from the Publisher

After a six-month break, we’re back—and catching up on everything from life updates to what we saw at WPPI 2026. This year felt different. More focus on content creation, social media, and business education than ever before, along with a new wave of voices entering the industry. In this episode, we break down the biggest shifts we’re noticing: the growing role of platforms like TikTok and YouTube, the balance between education and real-world experience, and how photographers can navigate all the noise without feeling overwhelmed. We also share our thoughts on community, meetups, and why building real relationships still matters more than ever. If you’re a wedding photographer trying to stay relevant, grow your business, or just make sense of where things are headed, this is a grounded, honest conversation on what to pay attention to—and what to ignore.

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