Why Thinking Differently Is Your Biggest Advantage with Ben Gaddis

What if your biggest opportunity comes from saying yes to something you don't know how to do yet? In this episode of The Flex Forward Podcast with Nic Espanet, Nic sits down with Ben Gaddis, founder of Super Step Capital and author of Embracing Irrationality, to talk about taking chances, building successful businesses, learning from mistakes, and why thinking differently can help you get ahead. Ben shares his journey from leading T3, one of the country's largest independent digital agencies, to selling the business in 2019 and eventually launching Super Step Capital, a private equity firm that partners with IT services companies. He explains how his experience as a business owner shaped his approach to investing and why understanding people, company culture, and everyday business challenges matters just as much as understanding the numbers. Nic and Ben also explore the growing impact of artificial intelligence. Ben believes AI offers an incredible opportunity for people who are willing to learn, adapt, and challenge the way things have always been done. One of the most memorable stories comes from Ben's early career, when he volunteered to lead a mobile marketing project for American Airlines despite knowing very little about the field. That decision helped shape his future and taught him an important lesson: you don't have to know everything before you get started. Throughout the conversation, Ben shares practical insights about leadership, innovation, investing, and recognizing when it's better to work with someone who has more expertise. About Ben Gaddis Ben Gaddis is the founder of Super Step Capital, a private equity firm focused on partnering with IT services and digital services businesses. Before launching Super Step Capital, Ben led T3, a digital agency that worked with major brands including 7-Eleven, Pizza Hut, and UPS. He is also the author of Embracing Irrationality, a book about challenging traditional thinking and creating meaningful change.