Rachel Janfaza on what matters to young voters and why every generation should care

Rachel Janfaza is the founder of The Up and Up, a research, media, and strategy firm focused on Gen Z. A member of Generation Z herself, Janfaza is best known for her theory of The Two Gen Zs. Her written work has been featured in The New York Times, The Washington Post, CNN, etc. And her on-air analysis has been featured on MSNOW, CNN, CBS, C-SPAN, and more. In this conversation, we discussed what the theory of the two Gen Zs actually is, the different lived experiences of the pre- and post-COVID era for Gen Z, the political differences between the two factions, how extremes on the political spectrum have led Gen Z to a larger desire for independent candidates, and how they are leading the analog revival movement. Connect with Rachel: Website | Instagram | SubstackIf you’re looking to unleash your potential, find your personal, professional, or political fire, and to connect with a community who is doing the same, click here to learn more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit shannonwatts.substack.com/subscribe