Fire Footwear: Sneakers Talk (with Matt Frates)

On Has Entered the Sneakers Chat

September 26, 2026·14 min
Episode Description from the Publisher

Nike has taken some hits lately. The latest was losing international football superstar Kylian Mbappe to emerging brand, On. This may or not be a major blow to Nike, but it is a major get for the Swiss footwear brand. If this is a sign of things to come, be ready for On to make a huge push in the culture.---New episodes released weekly.---Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakersSubscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates---Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattfratescreations@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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