Fire Footwear: Sneakers Talk (with Matt Frates)

The Book of Eastbay - Interviewing Art Juedes and Rick Gering

April 14, 2026·53 min
Episode Description from the Publisher

The Eastbay catalog, for those of a certain age, was one of the most iconic pieces of media in sneaker history. Between its colorful images, consistent presence, and selection, it captured the hearts and minds of youths everywhere. The founders of Eastbay, Art Juedes and Rick Gering, penned a memoir of Eastbay entitled "The Book of Eastbay". They joined Matt to talk about the book, share some stories, and stroll down memory lane. All proceeds from the book go to childhood cancer research.To purchase "The Book of Eastbay": https://bookofeastbay.com/For information on The Little Warrior Foundation: https://www.littlewarrior.org---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy

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