In 2026, Comfort is King in Sneakers
Why are Nike and Jordan brand falling behind? It's simple. Other brands are leaning into comfort being paramount for aging sneakerheads. Couple that with great color ways and storytelling? Nike is taking a standing eight count.---New episodes released weekly.---Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakersSubscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates---Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattfratescreations@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
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