Money Risk Inventory with Dr. Charles Chaffin | E422

Host Jason Pereira interviews Dr. Charles Chaffin about Money Risk Inventory (MRI), a platform that transforms financial psychology from an "art" into a measurable science. Built on years of academic research, MRI moves beyond simple risk scores to objectively assess client biases, financial anxiety, and readiness for change. Chaffin explains how MRI’s suite of tools—including specialized modules for prospect conversion and client check-ins—uses colour-coded insights to help advisors understand a client's "money scripts" and communication style before they even step into a meeting.The conversation explores how this psychological data creates stickier client relationships and more effective coaching, while teasing future plans for deeper AI integration to further personalize the planning process.This episode is a must-listen for advisors who want to move past guesswork and use data-driven psychology to improve client retention and close more prospects.Episode Highlights:00:00 Welcome and Guest Intro00:29 What Is Money Risk Inventory01:00 Origins and Research Roots02:31 What MRI Measures03:24 Advisor Workflow and Colour Coding04:17 Product Line and Packaging05:20 Prospecting With Genesis07:37 Client Action and Stages of Change11:55 Communication and Learning Styles12:56 Scripts, Advisor Bias, and AI15:37 Coaching Over Knowledge18:03 Feeling Heard and Trust26:01 Future Roadmap for MRI27:46 Rapid Fire Three Questions32:55 Closing and Sponsor MessageResources:Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – SponsorMoney and Risk Inventory (MRI)LinkedIn -  Dr. Charles Chaffin’s LinkedIn Hosted on Acast. See acast.com/privacy for more information.