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Femtech At Work: Daily Summaries Delivered
by Maaike Steinebach
Femtech At Work is a new podcast that showcases inspiring femtech founders, corporate champions of women’s health in the workplace, and ecosystem innovators. Starting off in Hong Kong we will travel across Asia and Oceania and the rest of the world to explore the most innovative new women’s health solutions around reproductive health and diseases that disproportionately affect women, talk about the challenges and opportunities of starting a women’s health company and the role of the workplace for impact and change.
Latest Episodes
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- 2 days ago39 min
How CaptureCare is Rewriting the Rules of Menopause Support with Real Empathy
What happens when you combine decades of medical sales expertise with a refusal to accept the status quo? You get Amelia Dickinson, the founder of Capture Care.In this beautifully raw conversation, Amelia opens up about the painful turning points that led her here. From navigating three redundancies and systemic harassment to witnessing the silent health struggles women face in midlife. Together, we will explore why medical data is empty without real empathy, how small daily choices (like a single glass of wine) can dictate the boundary between brain fog and clarity, and why she is fiercely dedicated to funding free legal aid for women falling through the cracks. This is more than a business profile; it’s a vital blueprint for women's survival and success in the modern world.Key Takeaways:Find out why a stable career in Big Pharma isn't as secure as it looks, and what specific "accumulation of experiences" forced Amelia to stop playing by the industry's rules?Learn the secret to slashing patient medication drop-off rates from 50% to just 14% using a model that prioritizes human connection over automated alertsUnderstand why monitoring your health through "snapshots" like annual blood tests is failing you, and how continuous data can reveal what’s actually happening to your cortisol and hormones in real-timeDiscover how "Preventative Remote Patient Monitoring" is filling the dangerous gap between your annual doctor appointmentsFind out why women in midlife are 10x more likely to develop autoimmune issues and how real-time data can stop a crisis before it startsLearn the specific "Health Summary" strategy that ensures you are never rushed during a 15-minute GP consult againDiscover why Amelia believes that a normal reaction to an abnormal situation is the most important thing a woman in perimenopause needs to hearResources:Amelia Dickison: LinkedInCaptureCare Digitals: LinkedInCaptureCare Digitals: InstagramCaptureCare Digitals: https://capturecare.com.au/Maaike Steinebach: LinkedInWebsite Femtech Future: https://www.femtechfuture.comInstagram Femtech Future: @femtech_futureAmelia’s story reminds us that the most powerful innovations don't come from a lab, they come from a "lived experience" that says enough is enough. From the trenches of medical sales to the boardrooms of Singapore, she is proving that when women are cared for, the entire economy rises.If this episode moved you, don't keep it to yourself. Like, share, and leave a review to help us amplify the voices of founders who are literally saving lives. Your engagement is the fuel that keeps this movement growing.Thank you, and see you next week for another episode of FemTech at Work.
- 1 weeks ago27 min
Turning Pain into Purpose: BV, Vaginal Health and the Rise of Pinc Wellness with Sarah Galloy
Vaginal health is central to a woman’s life, from her first period to her last hot flush – yet it remains one of the most dismissed, misunderstood and under-researched areas of healthcare. In this powerful conversation, we sit down with Sarah Galloy, founder of Pinc Wellness, to unpack the reality behind recurrent BV, UTIs, thrush and the emotional toll of not being believed. If you’ve ever been dismissed by a doctor, struggled with recurring infections, or simply felt you “should know more” about your own body, this episode will leave you informed, validated and ready to join a bigger movement for change. Key Takeaways:Find out how Sarah’s personal battle with recurrent BV, UTIs and thrush pushed her from repeated medical gaslighting to founding Pinc Wellness in the first place Discover what bacterial vaginosis (BV) actually is, how the vaginal microbiome and pH shifts trigger it, and why so many women have it without obvious symptoms Understand how male partners can carry BV-causing bacteria like Gardnerella without symptoms, and why treating only the woman often leads to endless recurrence Learn why antibiotics alone rarely solve recurrent vaginal infections, and how rebuilding a healthy vaginal microbiome with probiotics and acidity support can change everything Find out which Pink Wellness products women are turning to most like vaginal probiotics, gentle washes with boric acid and vulva oils and what specific problems they help address Discover how social media censorship of words like “vagina” and “vulva” shapes what women see and learn online, and why educational femtech content gets punished while pure product posts thrive Find out what Sarah’s new Pink Bloom platform will offer from vaginal microbiome testing to telehealth with gynecologists, naturopaths and sexologists across every life stage Discover what needs to change in healthcare, education and at home so that parents can confidently teach their daughters about vaginal microbiome and intimate wellness from day oneResources:Sarah Galloy: LinkedInPinc Wellness: LinkedIn | https://www.instagram.com/pincwellness/Pinc Wellness: https://pincwellness.com/Maaike Steinebach LinkedInWebsite Femtech Future: https://www.femtechfuture.comInstagram Femtech Future: @femtech_futureIn a world where vaginal health is still treated as niche, shameful or “too much for the workplace,” conversations like this one are how change begins. Sarah’s journey from gaslighting to founding Pink Wellness and now building Pink Bloom proves that women’s intimate health is not a side topic; it is central to our physical, mental and sexual wellbeing.If this episode resonated with you, don’t keep it to yourself. Share it with a friend who needs to hear she’s not alone. Like this episode, leave a review so more listeners can find these stories, and help us push vaginal health and femtech into the mainstream. See you on our next episode
- 2 weeks ago35 min
The Startup Story Behind Girls Get Off and Women’s Sexual Empowerment
What happens when two female founders decide that women’s pleasure deserves the same love and design as kincare and refuse to let stigma or shadow bans stop them?Today, we have Viv Conway, co‑founder of the sexual wellness brand Girls Get Off, to unpack how a “taboo” idea became a fast‑growing, community‑driven business across New Zealand and Australia.This is a candid, funny, and deeply empowering conversation about sex, leadership, entrepreneurship, and why sexual wellbeing is health, not a guilty secret. Let’s dive in!Key Takeaways:Find out how two founders turned a lockdown idea for a sex toy brand into a fast‑growing sexual wellness business without relying on paid adsDiscover why Girls Get Off’s most devoted customers weren’t the 20‑somethings they first imagined, but time‑poor women juggling kids, careers, and long‑term relationshipsLearn how Viv used organic Instagram content, Sunday Confessions, and community‑driven storytelling to normalize sex toys on people’s feeds Find out how they navigate digital censorship, code words, and shadow bans while still growing a vibrant, engaged online communityFind out what really happens behind the scenes when you try to source sex toys from overseas manufacturers and the expensive mistakes Viv would never repeatDiscover the shocking gap between how terrified most women feel asking for what they want in bed and how enthusiastic most men are to be “given the answers to the test”Learn how stigma shows up in unexpected places—from influencers afraid to work with sexual wellness brands to banks refusing to open accounts and how Girls Get Off turned that into media winsFind out why Viv believes we stand on the shoulders of generations of women who fought for our rights and why it’s an embarrassment not to use that freedom boldlyResources:Viv Conway: LinkedInGirls Get Off: Facebook Group | FacebookGirls Get Off: InstagramGirls Get Off: https://girlsgetoff.com/Maaike Steinebach LinkedInWebsite Femtech Future: https://www.femtechfuture.comInstagram Femtech Future: @femtech_futureThis episode is more than a founder story, it’s a lens into how changing the conversation about pleasure can change women’s lives, relationships, and even how we see our own power. Together, we can move sexual wellness out of the shadows and into everyday self‑care.If this conversation made you laugh, think, or feel just a little bit braver about your own pleasure and power, don’t let it stop at your earbuds. Like it and leave a review, so more listeners can discover these powerful stories. See you next week for another episode of FemTech at Work, where we keep amplifying the voices reshaping women’s health and wellbeing.
- 3 weeks ago24 min
How GonGlobal Is Reinventing IVF Drug Delivery in Australia
Infertility affects 1 in 6 adults, but what if hundreds of IVF injections could be replaced by a non-invasive, connected drug delivery platform, designed by a daughter who became a “human pin cushion” and the father who spent 50+ years in non‑invasive drug delivery?Today, we chatted with Ellen Gonda, co‑founder of GonGlobal, a pioneering Femtech startup on a mission to radically transform the IVF journey. After enduring cycle after cycle of injections and describing herself as a “human pin cushion,” Ellen turned to her father, a leading expert in non‑invasive drug delivery, and asked a simple but life‑changing question: “Is there a better way?Tune in because she’ll take us behind the scenes of preclinical R&D, IP strategy, fundraising with doctors and pharmaceutical executives, and navigating the “Valley of Death” between preclinical work and commercialization.If you’re interested in IVF, femtech, non‑invasive drug delivery, or the realities of building a mission‑driven women’s health company from the ground up, this conversation will give you both a deeply human story and a front‑row seat to a game‑changing innovation.Key Takeaways:How Ellen’s personal IVF journey and “human pin cushion” experience sparked the idea for a non‑invasive alternative to hundreds of injectionsWhy infertility isn’t just a woman’s issue and how male‑factor infertility contributes to around half of all casesLearn how GonGlobal’s connected, non‑invasive drug delivery platform could transform the IVF patient experience and improve treatment outcomesUnderstand why Australia—especially Victoria—has become a powerhouse hub for women’s health, IVF innovation, and early clinical researchFind out how Ellen leveraged accelerators and pre‑accelerators to transition from corporate communications into a biotech founder roleLearn how IP strategy, licensing, and preclinical R&D shape the future of a femtech startup like GonGlobalUnderstand why doctors, pharma executives, and IVF patients themselves are backing this innovation with capital and convictionFind out what stigma and silence still surround infertility and how Ellen’s candour is changing the conversationResources:Ellen Gonda: LinkedInGonGlobal: LinkedInGonGlobal: https://gonglobal.com/Maaike Steinebach LinkedInWebsite Femtech Future: https://www.femtechfuture.comInstagram Femtech Future: @femtech_futureThis conversation is more than a founder story—it’s a glimpse into a future where IVF is less painful, more personalised, and truly centred on the patient. Ellen Gonda and Gon Global are showing what’s possible when lived experience, world‑class science, and a relentless mission to serve women come together.If this episode moved you, be part of the movement: share it with someone on a fertility journey, like it, and leave a review so we can keep amplifying the voices of the builders changing women’s health. And see you next week for another episode of Femcheck at Work, where we spotlight the founders reshaping the future of care.
- May 7, 202639 min
From Stigma to Standard Care: How Aunty Jane Is Rewriting Abortion Access in Australia
Abortion is legal across Australia, so why are so many women still turned away, forced to travel hours, or pay hundreds of dollars for essential care? In this episode, nurse practitioner and co-founder of Aunty Jane, Alison Lima, pulls back the curtain on Australia’s abortion system, the quiet gatekeeping happening behind clinic doors, and the tele-abortion model rewriting what compassionate, accessible abortion care can look like.Care should never be one-size-fits-all. Whether it’s using AI to bridge language gaps or leveraging abortion funds to ensure no one is left behind, we’re exploring how to center the human experience in reproductive health. At the end of the day, Aunty Jane exists to fill a gap and our greatest dream is to one day see that gap closed for good.Let’s dive in!Key Takeaways:Why even after decriminalisation, Australian women still face so many legal, geographic, and systemic barriers to abortion careHow a rural emergency nurse became the co-founder of Australia’s first nurse practitioner–led tele-abortion service and why this business was born from urgent need, not ambitionHow Aunty Jane’s no-scan protocol safely removes mandatory ultrasounds and in what ways has ultrasound historically been used to gatekeep abortion careWhy only a small percentage of GPs and pharmacies in Australia provide medical abortion and what that means for cost, access, and equityHow tele-abortion works step-by-step at Aunty Jane from first consult to 24/7 nursing support and a 14-day follow-up focused on both clinical and emotional careHow abortion, fertility, periods, and menopause are deeply interconnected and why siloing abortion outside women’s health conversations reinforces stigma and shameHow clinicians in abortion care protect their emotional and physical safety while still using storytelling and social media to de-stigmatise abortion as routine healthcareHow AI triage tools and translation could transform support for people having abortions without replacing the human care that matters mostResources:Alison Lima: LinkedInAunty Jane Health: LinkedInAunty Jane Health: https://www.auntyjanehealth.com/Maaike Steinebach LinkedInWebsite Femtech Future: https://www.femtechfuture.comInstagram Femtech Future: @femtech_futureYour body, your story, your choice. You deserve more than gatekeeping and whispers. If Alison’s story changed how you view abortion care in Australia, don't let the conversation end when the audio stops.Share this episode with someone who needs to hear it. Start a dialogue in your own circle. Help us move abortion care out of the shadows and into the heart of healthcare exactly where it belongs. This isn't just a podcast; it’s a call to treat reproductive care as the routine, compassionate service it is. We stand with the women and clinicians who refuse to wait for permission to do what is right.Thanks for listening, and we'll see you next time!
- Apr 30, 202634 min
Beyond Tracking: How Charli Health Turns Women’s Symptoms into Real Answers
For years, women were told, “It’s just pain.” What happens when that pain is turned into hard data that doctors can’t ignore?In this episode of FemTech at Work, we have Samantha (Sam) Costa, nurse practitioner, midwife and founder of Charlie Health, a clinically designed women’s health platform built in Australia for women across the reproductive lifespan. Sam shares how years of working in fertility and women’s health clinics, from tertiary hospitals to remote Indigenous communities in Cape York, exposed the huge gap between what period and fertility apps promise and what women actually experience. That frustration and award‑winning research into cycle‑tracking apps sparked the idea for Charli Health- a hybrid model that combines a powerful cycle and symptom tracker with access to real clinicians via a virtual clinic.For listeners, this episode is an invitation to know your body better, track your health before there’s a problem, and be part of closing the gender health and pain gaps one data point and one conversation at a time.Key Takeaways:Find out how a nurse practitioner’s frustration with popular period apps led to the creation of a clinically designed women’s health platformDiscover why turning “it’s just some pain” into longitudinal data can change how seriously GPs take women’s symptomsLearn how Charli Health’s hybrid model (app + virtual clinic) is redefining access to women’s health care across rural, remote and metro AustraliaUnderstand how ring‑fenced, women‑specific AI and local clinical guidelines make Charli Health different from generic tools like ChatGPTDiscover why well-women, not just those with diagnoses, should be tracking their cycles, pain and hormones from their teens onwardsFind out how data from Charli Health could help with earlier recognition of conditions like endometriosis without relying solely on invasive surgeryUnderstand how Charli Health is working to be culturally safe and relevant for First Nations women and diverse language and education backgroundsDiscover what most founders get wrong when they start with tech instead of a real clinical problem and how Sam avoided that trapResources:Samantha Costa: LinkedInCharli Health: LinkedInCharli Health: https://charli.health/Maaike Steinebach LinkedInWebsite Femtech Future: https://www.femtechfuture.comInstagram Femtech Future: @femtech_futureYour body has been talking to you for years. Are you finally ready to listen? Press play now to hear how Charli Health is transforming women’s pain, periods and fertility journeys into powerful data, real diagnoses and life‑changing care and to discover what’s possible when women refuse to be dismissed.If this episode moved you, be part of the movement: share it with a friend who needs to hear it, hit like, and leave a review so more women can find these stories. See you next week for another episode of FemTech at Work, where we spotlight the founders and innovators reshaping women’s health.
- Apr 23, 202635 min
Rewriting Pelvic Health: How Pelvy Is Transforming Care with Founder & Physio Amelia Godfrey
In this episode, we’re joined by Amelia Godfrey, the pelvic health physio and founder of Pelvy, who’s rewriting the rules of care. Too often, issues like leaking, pain, and postpartum recovery are dismissed or hidden in shame, but Amelia is changing that narrative.We dive into how Pelvy uses thoughtful tech to bridge the gap between evidence-based education and real-world results. From breaking "poo taboos" to simplifying rehab, this conversation is an invitation to rethink what’s possible when clinical advocacy meets innovation.Key Takeaways:Discover how a pelvic health physio became a global FemTech founder, and what gap in care Amelia sees that made Pelvy non‑negotiable to buildLearn why pelvic health physio is considered first‑line treatment and how it can transform outcomes for leaking, prolapse, pain, and constipation before surgery is even on the tableFind out why up to 30% of pelvic health appointments get cancelled and what this reveals about shame, overwhelm, and the “too hard basket” in intimate health careUnderstand how Pelvy turns forgotten advice into daily action and what the in‑session clinician workflow actually looks like for patients inside the appDiscover how personalised cues, timing, and breathwork matter and how a single well-chosen cue can change the way someone uses their pelvic floorLearn why cultural background and family norms shape pelvic health and what surprising practices from Eastern traditions actually align with modern evidenceFind out how Pelvy supports men’s pelvic health too, and why men often suffer in silence, and how the app is designed to include themUnderstand the sacrifices behind a bootstrapped FemTech startup and what Amelia gives up—financially, personally, geographically to keep Pelvy aliveDiscover how clinician feedback reshapes the product in real time and how a simple “template” feature radically increased usage and impactLearn what myths about “normal” pelvic function Amelia wants retired and how challenging those beliefs could change someone’s quality of life todayResources:Amelia Godfrey: LinkedInPelvy: LinkedInPelvy: https://pelvy.app/Maaike Steinebach LinkedInWebsite Femtech Future: https://www.femtechfuture.comInstagram Femtech Future: @femtech_futureYour pelvic health doesn’t have to be an afterthought, a taboo, or a lifetime of “this is just how it is.” It’s the silent foundation of how we move, love, parent, age, and show up in the world. If this resonated with you, be part of the movement, share this episode with someone who needs it, like and review the show so more listeners can find these stories, and join us again next week for another powerful conversation on FemTech at Work.
- Apr 16, 202637 min
How Femmi Helps Women Run With Their Hormones, Not Against Them
What happens when an elite runner is praised for losing her period in the name of performance until it nearly breaks her body, and forces her to truly listen to it?In this episode, elite runner, coach, and Femmi co-founder Lydia O’Donnell joins us for a raw and honest conversation about disordered eating, hormone health, and how training with her menstrual cycle helped her rebuild performance, health and confidence from the ground up.If you care about women’s health, sport, or creating solutions that are genuinely built for women, this is an episode that will stay with you long after it ends.Key Takeaways:Find out how losing her period and being told it was a “good thing” pushed Lydia to completely rethink her body, her health and her runningLearn why most coaching and sports science still default to male bodies and what that actually does to girls and women in sportUnderstand how FEMI went from one-to-one coaching on five messy platforms to a single app that connects training, cycle tracking, learning and communityFind out what questions FEMI asks on onboarding (from goals to PBs to cycle info) to make training feel like having your own coach in your pocket.Discover what it’s really like pitching to 100+ investors as female founders building only for women, and why the 2% funding stat hits so hardearn how FEMI’s Friday women-only run communities and new in-app groups help women find their tribe, whether they’re in Auckland, London or Hong KongUnderstand Lydia’s vision for using AI, wearables and hormone data to build truly hyper-personalised trainingFind out how reframing “bad” training days as normal hormonal shifts can stop women from blaming their bodies and start trusting themDiscover Lydia’s one big piece of advice for founders in women’s health who feel scared to start but know the system wasn’t built for themResources:Lydia O’Donnell: LinkedInFemmi: LinkedInFemmi: https://www.femmi.co/Maaike Steinebach LinkedInWebsite Femtech Future: https://www.femtechfuture.comInstagram Femtech Future: @femtech_futureHit play on this episode and walk alongside Lydia as she turns “just push harder” into “listen to your body” and shows what happens when running, hormones and women’s health finally line up. If you’ve ever thought sport wasn’t really built for you, this conversation might just change the way you move and how you see yourself.This isn’t just a story about an app; it’s about women refusing to shrink themselves to fit into systems that were never built for them and building new ones instead. You can be part of it.If this episode moved you, be part of the movement, share it with a friend, hit like, and leave a quick review so more people can find these stories.See you next week on FemTech at Work for another honest conversation with a founder changing the future of women’s health!
About Femtech At Work
Femtech At Work is a new podcast that showcases inspiring femtech founders, corporate champions of women’s health in the workplace, and ecosystem innovators. Starting off in Hong Kong we will travel across Asia and Oceania and the rest of the world to explore the most innovative new women’s health solutions around reproductive health and diseases that disproportionately affect women, talk about the challenges and opportunities of starting a women’s health company and the role of the workplace for impact and change.
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