8. Beyond the Bird

So we’ve got a comprehensive overview of the chicken planet we live on... Do we still want to eat it? And if NOT, what are the alternatives?Dr Chris van Tulleken wrestles with the final dilemma: slaughter. Could he bring himself to dispatch an animal himself? Is he happy supporting an industry which kills animals in his name? And if not, what could he eat instead?We explore the rise of the alternative protein industry – plant-based meat alternatives, lab-grown meat, or most shocking of all for some, actual meat abstinence. Veganism. Where should we go from here?And it’s time to revisit that initial question: what’s influencing our choices when it comes to eating chicken, what impact is that having – and are we bothered?