Dave's Hot Chicken Does Marketing in an AI Age

Dave's Hot Chicken CMO Brandon Rhoten joins Fast Casual Nation to break down how the fast-growing chicken chain uses AI on the back end for customer data and financial analysis while deliberately keeping it out of creative and content production. Rhoten, who previously helped shape Wendy's irreverent social media era, discusses why Gen Z brand loyalty is disappearing, how Dave's uses its seven spice levels to create personalization within a small menu, and why he believes brands that let AI make decisions instead of humans will struggle as the crowded chicken category faces a shakeout.#FastCasualNation #DavesHotChicken #RestaurantMarketingBecome a supporter of this podcast: https://www.spreaker.com/podcast/fast-casual-nation--3598490/support.Get Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory