The New Customer: How AI Changed What People Expect

Wondersauce CEO and Co-Founder John Sampogna breaks down what today’s customer really expects - and how brands can stand out when AI overviews and LLMs shape the journey long before anyone reaches your website. You’ll learn: How AI is rewriting customer behavior Why your website may no longer be the front door The two paths brands can take in 2026 How to design digital and in-person experiences people actually want How to stay relevant in an AI-first era (hint: it might mean LESS AI) Watch Next: https://youtu.be/rgNCaTYkXCE Chapters 00:00:00 Meet John Sampogna, Wondersauce CEO and Co-Founder 00:08:41 Why Brands Need an Outside Perspective to Stay Relevant 00:11:27 How AI Is Changing Customer Behavior 00:15:32 How to Stand Out When AI Summaries Flatten Every Brand 00:20:22 The Rise of Analog Experiences (and Why They Matter) 00:25:52 How to Choose Which AI Tools Are Worth Your Time 00:38:12 How to Prepare Your Team for an AI-Driven Future 00:43:07 The Honest Truth About “Vibe Coding” 00:45:42 The Return of Cool, Personalized Digital Experiences 00:48:02 What Personalization Will Look Like in 2026