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Excavation Profits Podcast: Daily Summaries Delivered
by Scott Andreasen
These podcasts are for Excavation Contractors with information on how to grow their businesses through effective sales and marketing strategies in today’s market. There will be expert guest speakers, training sessions and more by industry leaders. scott@excavationmarketingpros.com
Latest Episodes
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- Jun 17, 202656 min
The New Excavation & Septic Contractor Local Search System
How to Get Found, Build Trust, and Win More Jobs Online Most excavation and septic contractors aren't losing jobs because they're bad at what they do. They're losing jobs because they're invisible. Get free resources here. In this episode of the Excavation Profits Podcast, Scott Andreasen breaks down the exact Local Search System used to help excavation and septic contractors show up when homeowners, builders, and developers are actively searching for services like land clearing, septic installation, grading, excavation, drainage solutions, and site preparation. You'll learn why Google Maps visibility has become one of the most important lead sources for contractors, how a properly optimized Google Business Profile can generate calls without paying for ads, and why many contractors struggle to rank despite having a good reputation in their community. Scott explains the key components of a successful local search strategy, including service-area optimization, review generation, local SEO, website authority, citations, content creation, and conversion-focused websites that turn visitors into leads. Whether you're relying heavily on referrals or looking to create a more predictable lead generation system, this episode provides practical insights to help your company become the obvious choice in your local market. In This Episode: Why local search is one of the highest-intent lead sources available How Google decides which contractors appear in Maps results Common mistakes that prevent contractors from ranking Optimizing your Google Business Profile for maximum visibility The role reviews play in generating more calls Building location and service pages that rank How local citations strengthen your online presence Turning website visitors into qualified leads Creating a long-term marketing asset instead of renting leads If you want more qualified calls, better jobs, and a stronger presence in your market, this episode will show you how local search can become one of the most valuable growth channels in your business. Listen now and discover how to dominate your local market, outrank competitors, and create a predictable flow of excavation and septic leads. #ExcavationProfitsPodcast #LocalSEO #GoogleBusinessProfile #GoogleMaps #ExcavationMarketing #SepticMarketing #LeadGeneration #ContractorMarketing #ExcavationContractor #SepticContractor #BusinessGrowth #ExcavationMarketingPros
- Jun 10, 202626 min
How To Choose the Right Marketing Agency For Excavation and Septic Contractor Businesses
Hiring the wrong marketing agency can cost an excavation or septic contractor thousands of dollars, months of wasted time, and a steady stream of low-quality leads that never turn into real jobs. Get free resources here. In this episode of Excavation Profits Podcast, we break down what contractors should look for before signing with a marketing agency. You’ll learn the difference between a general agency and one that understands the excavation and septic industry, why cheap leads are not always good leads, and how to spot red flags before you get locked into a bad agreement. We also cover the questions every contractor should ask, including how the agency tracks results, what they know about your services, how they handle follow-up, and whether they can help you attract the kind of jobs you actually want. Whether you’re looking for more septic installs, excavation projects, land clearing jobs, drainage work, or full-site prep opportunities, this episode will help you make a smarter decision and choose a marketing partner who understands how your business really works.
- Apr 7, 202642 min
The 2026 Excavation Marketing Blueprint: How to Use AI to Get More Jobs
In this episode, I break down the exact system excavation and septic contractors are using in 2026 to generate consistent leads and book higher-value jobs using AI and digital marketing. Get free resources here. This training comes from a live workshop where I walk through how to build your marketing plan step-by-step—so you can eliminate slow seasons, stop relying only on referrals, and finally take control of your pipeline. If your phone isn’t ringing consistently or you feel like you’re guessing where your next job is coming from, this episode will show you a better way. Inside this episode, you’ll learn: How to reverse-engineer your revenue goals into the exact number of leads and jobs you need The AI tools contractors are using right now to create content, follow up faster, and close more jobs How to dominate local Google searches in your service area What your website must include to turn clicks into calls Why speed-to-lead is now one of the biggest factors in winning jobs We also cover real-world examples of contractors increasing reviews, improving their online presence, and landing bigger, more profitable projects using these systems. If you’re serious about growing your excavation or septic business in 2026, this episode gives you a clear, practical roadmap you can start using immediately.
- Apr 7, 202628 min
How Contractors Can Improve Job Costing and Track Profit with SmartCrew
In this episode of the Excavation Profits Podcast, Scott Andreasen interviews Andrew Drish, founder of SmartCrewHQ—an all-in-one construction management software built specifically for small to mid-sized excavation and heavy equipment contractors. SmartCrewHQ helps contractors simplify time tracking, job costing, and crew management through an easy-to-use mobile platform designed for field teams, not office staff. Andrew shares how contractors can move away from paper timecards and disconnected systems by using tools like GPS-based time tracking, real-time job cost visibility, and integrated reporting—all designed to reduce admin time and improve profitability. If you’re running a crew and feel like you’re constantly guessing where your money is going, this episode will give you a clearer path to running more efficient, profitable projects.
- Feb 12, 202645 min
Stop Being the Bottleneck: Leadership Lessons for Growing Septic & Excavation Contractors
Most excavation and septic contractors think they have a marketing problem. Most of the time, they do not. In this episode of the Excavation Profits Podcast, I sit down with leadership expert Justin Maust to talk about the real reason contractor businesses stall out and stay stuck. Justin works with leadership teams to help them gain clarity, build accountability, and create real traction in their companies. In this conversation, we break down what that actually looks like inside a blue-collar business. Learn about him here https://www.entrelegacygroup.com We cover: • Why the owner often becomes the bottleneck • The leadership gaps that quietly limit growth • How to create clarity from the office to the field • What breaks first when contractors scale too fast • How to build a business that runs without you approving everything If you are constantly putting out fires, answering every question, and feeling like growth only creates more chaos, this episode will hit home. This is not about marketing tactics. It is about leadership, systems, and building a company that can grow without burning you out. If you want to move from operator to true business owner in your excavation or septic company, this one is worth your time. Get helpful marketing resources here https://excavationmarketingpros.com/quicklinks
- Feb 12, 202622 min
The Septic Installer Growth Briefing: What Predictable Install Demand Actually Looks Like
If you’re a septic installer relying on referrals, word of mouth, or inconsistent marketing, this episode breaks down what predictable install demand actually requires. Get helpful resources here https://excavationmarketingpros.com In this briefing, we cover: • Why most septic marketing fails after 30–60 days • The real math behind install capacity and profit per job • What “optimization” actually means in the first 90 days • Why guarantees attract the wrong buyers • The systems required to turn inquiries into booked installs This is not a marketing pep talk. It’s an operator-level discussion about what it takes to build consistent install flow in your service area - and who this type of growth is actually right for. If you’re established, answer the phone, and have capacity to grow, this will make sense. If you’re looking for shortcuts, it won’t.
- Feb 10, 20261h 11m
How Established Septic Companies Stop Selling to Price Shoppers
This episode is for established septic company owners already generating leads who are still losing jobs to price shoppers. Get helpful resources here. We break down why most septic businesses don’t actually have a pricing problem- they have a positioning and segmentation problem. When the same offer is shown to two very different buyers, margins get crushed and sales teams blame “competition.” In this conversation, we walk through: Why running ads alone doesn’t fix low-margin installs How established septic companies separate price-sensitive vs quality-driven buyers When Good / Better / Best works—and when it actively hurts conversions How inspection guarantees change buyer behavior Why emailing quotes kills deals (and what replaces it) The review-call process that filters tire kickers before they waste your time This is not theory or sales hype. It’s how real septic operators align marketing, sales, and offer structure so better jobs self-select. This episode is not for beginners or price-only operators. It’s for owners with crews, systems, and real lead volume who want higher-quality work - not just more calls.
- Dec 12, 20251h 46m
Stop Guessing: The 2026 Growth Plan for Excavation & Septic Businesses
Ready to make 2026 the year your excavation or septic business finally dominates online? In this action-packed episode of the Excavation Profits Podcast®, we walk you through how to create your own 2026 digital marketing plan that drives consistent, high-value leads and turns slow seasons into growth opportunities. You’ll learn the latest trends, proven strategies, and step-by-step methods to maximize your lead flow from your website and digital channels, so you can stop worrying about “gaps between work” and start forecasting real revenue. Get more resources at We break down: What a winning 2026 internet marketing plan looks like specifically for excavation & septic pros How to set measurable goals for your business growth over the next 12 months Key tactics for attracting high-value, ready-to-hire customers online How AI and modern automation can help you get ahead of competition Tips for building out your strategy live with a workbook you can use forever in your business Whether you’re tired of chasing leads, want to hire more crews, or are ready to expand into new markets, this episode gives you the tools to take massive action and walk into 2026 with a clear, executable plan.
About Excavation Profits Podcast
These podcasts are for Excavation Contractors with information on how to grow their businesses through effective sales and marketing strategies in today’s market. There will be expert guest speakers, training sessions and more by industry leaders. scott@excavationmarketingpros.com
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