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Everything They Don't Tell You: Daily Summaries Delivered
by Josh Zolin
A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Expect real stories and actionable lessons from operators and entrepreneurs, filtered through the T.R.U.T.H. framework—Time, Responsibility, Understanding, Tenacity, Humility—so you grow the business and the person running it. Formerly Blue Is The New White Podcast.
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- 5 days ago1h 33m
Justin Roethlingshoefer: The Health Expert Who Was Told He Wouldn't Live Past 35
The man who spent his career keeping elite athletes healthy nearly lost his own life because he missed what was happening inside his own body. Justin Roethlingshoefer has worked with Stanley Cup champions, Olympians, and some of the best athletes in the world. His job was to keep them at their peak. Then his doctors told him he wouldn't live to see 35. Four precancerous polyps. A bleeding precancerous ulcer. And a body that looked healthy on the outside but was quietly breaking down from the inside. In this conversation, Justin walks through the moment he realized that the same system he built for elite performers could save his own life. He explains why most people confuse looking healthy with being healthy, why your habits are simply your identity made visible, and how healing the cell allows the body to heal itself. This is not a conversation about biohacks or quick fixes. It is about understanding the body you live in so you can actually steward it. In this episode: Why high performers think they are Iron Man until they are not How an eight year old boy shaped a 30 year identity of needing to be impressive The five imprisoned hearts that limit men: performer, perfecter, pessimist, pleaser, protector Why disconnection creates an imprisoned heart, which poisons the mind and diseases the body What manufactured confidence looks like and why it leaves you feeling empty How to define joy as acceptance of the present moment Why your habits, behaviors, and life rhythms are simply your identity made visible The difference between routine and intentional rhythms What the cell needs: oxygen, detoxification, and nutrients Why heart rate variability is the most holistic measure of health How VO2 max reveals whether your body is struggling even when you do not feel stressed Why sleep quality determines whether your body can detoxify The difference between blood serum testing and cellular nutrient testing Why vitamin deficiencies cause hormone imbalances, not the other way around How to move from "I will try" to "I will do whatever it takes" Why you cannot put new habits on an old identity and expect transformation What it means to heal the cell so the body heals itself Justin Roethlingshoefer is a health expert, author of Holy Health, and founder of Own It Coaching, where he helps high capacity leaders take ownership of their health so they can live in alignment with how they were designed. Learn more about Justin: https://ownitcoaching.com https://holyhealthbook.com This episode is for educational and entertainment purposes and does not replace individualized medical advice. Consult a qualified healthcare professional before changing medications, supplements, or health protocols. Chapters Chapters 00:00:00 Introduction: The Health Expert Who Was Told He Wouldn't Live Past 35 00:05:07 The Eight-Year-Old Boy: Where Performance Identity Began 00:10:03 Forgiving the Younger Versions of Yourself 00:12:37 The Five Hearts That Imprison Men 00:16:24 The Order of Breakdown: Spirit, Heart, Mind, Body 00:20:37 Manufactured Confidence vs. True Confidence 00:24:02 Defining Joy: Peace and Freedom in Any Moment 00:25:21 When Habits Become Idols: The Rigidity Trap 00:27:51 Your Habits Are Your Identity Made Visible 00:34:12 Consistency Will Get You Paid: The Thirteen-Year-Old's Lesson 00:36:27 The Difference Between Routine and Intentional Rhythms 00:43:57 Cellular Health: The Foundation Everything Else Is Built On 00:46:07 The Three Things Every Cell Needs to Thrive 00:48:02 Heart Rate Variability: The Language of Your Body 00:54:48 The 84% Solution: Why HRV Above the 50th Percentile Matters 00:55:58 VO2 Max: Why 45 or Greater Is Non-Negotiable for Men 00:58:35 Sleep Quality: The Glymphatic System and Detoxification 01:04:21 Zone Two and Zone Five: The Training Protocol That Works 01:06:40 Cellular Deficiencies: What Blood Work Doesn't Tell You 01:07:45 Methylation: Why Most Supplements Don't Work 01:09:18 Testosterone Deficiency Is Actually a Vitamin Deficiency 01:14:18 Success Takes Sacrifice vs. Success and Health Go Hand in Hand 01:14:48 Leading from Overflow, Not Exhaustion 01:15:55 Dustin's Story: From 85 Pounds Overweight to CrossFit Games 01:20:22 Heal the Cell, The Body Heals Itself 01:20:59 Track, Design, Refine: The System That Works 01:25:49 The Commitment Bridge: From False to True Identity 01:27:46 I'll Do It When: The Moving Goalpost That Never Comes 01:29:06 Whatever It Takes: Covenant Level Commitment 01:30:32 Be Nothing: The Secret to Serving at the Highest Level #health #leadership #identity #wellness
- 1 weeks ago1h 34m
Dr. Michael Breus: The One Thing Destroying Your Sleep (And It's Not What You Think)
Exhaustion is not proof that you are working harder. It may be the reason your best work is getting worse. In this episode, Josh sits down with Dr. Michael Breus, widely known as The Sleep Doctor, to unpack what high performers consistently misunderstand about sleep. Dr. Breus explains why entrepreneurs often sleep differently, how your chronotype affects the best time to focus, create, exercise, and recover, and why the time you wake up may matter more than the time you go to bed. They also explore caffeine, alcohol, sleep apnea, waking up in the middle of the night, melatonin, sleep tracking, and the danger of turning better sleep into another impossible standard. In this conversation: • Why sleep deprivation changes your judgment and emotional regulation • The three-part sleep strategy Dr. Breus gives entrepreneurs • Why your wake time anchors your entire sleep schedule • How chronotypes affect productivity, relationships, and leadership • What caffeine and alcohol may be doing to your sleep • Why people wake up between 1 and 3 a.m. • Practical ways to quiet your mind and return to sleep • What people misunderstand about melatonin and supplements • Why better sleep does not require perfect sleep Take the free Chronoquiz created for ETDTY listeners: https://sleepdoctor.com/etdty Michael J. Breus, PhD, is a clinical psychologist, sleep medicine specialist, author of five books, and one of only 168 people to pass the sleep medicine specialty board without attending medical school. Learn more about Dr. Breus: https://sleepdoctor.com This episode is for educational and entertainment purposes and does not replace individualized medical advice. Consult a qualified healthcare professional before changing medications or supplements.
- 2 weeks ago32 min
The Four Forces Driving Your Fear of Unfulfilled Potential
Why does getting older make us more afraid that we will never reach our potential? In his first ETDTY solo episode, Josh Zolin examines four forces behind that pressure: legacy, proof, joy, and impact. He explores why some forms of ambition are rooted in fear, why others come from love, and how constantly moving the goalpost can make even meaningful success feel empty. This is a personal examination of achievement, self-worth, alignment, and the difference between being remembered and making an impact.
- 3 weeks ago59 min
The Psychology Behind Every Yes: Dr. Robert Cialdini on Influence Without Manipulation
Why do people say yes when they don't want to? And what separates influence from manipulation? Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion and Pre-suasion, joins the show to break down the seven universal principles that shape human decision making. This conversation isn't about tricks or tactics. It's about trust. It's about how people really make decisions, how leaders move people without manipulating them, and what happens when technology starts pulling us farther apart instead of bringing us closer together. Dr. Cialdini explains why reciprocity works when you go first, why authority validates better in multiples, how scarcity drives urgency more than discounts, and why showing people you are one of them is more powerful than simply being like them. He also gets into the ethics of influence, the long term cost of deception, and why organizations that tolerate dishonesty attract the wrong people and lose the best ones. And he shares what Warren Buffett does in his shareholder letters that makes people trust him more, not less. SPECIAL OFFERS FOR ETDTY LISTENERS Get free access to the Cialdini Influence Assessment for 30 days: https://assessment.cialdini.com/ Use code Zolin2026 at checkout. Save 20% on the Cialdini Certified Practitioner Course: https://cialdini.com/certified-practitioner Use code ZolinCCP at checkout. Get the newest expanded edition of Influence: https://www.amazon.com/dp/0062937650 In this episode: Why people say yes even when they don't want to The seven universal principles of persuasion How reciprocity unlocks influence when you give first Why liking works better when paired with warmth and approval The difference between similarity and unity How authority validates more effectively in groups Why scarcity of items works better than scarcity of time How loss language outperforms gain language What makes commitment and consistency so powerful The ethics of influence and the long term cost of deception Why dishonest cultures attract cheaters and lose top performers How to humanize your communication in the digital age What Warren Buffett does to establish credibility in his messaging Why influence is a responsibility, not just a tactic Because at the end of the day, influence isn't just about getting someone to say yes. It's about who we become while trying. Learn more about Dr. Robert Cialdini: https://www.cialdini.com/ Chapters Chapters 00:00:00 Introduction: The Psychology of Yes 00:02:25 The Seven Principles of Persuasion 00:05:23 Reciprocation: The Most Primitive Principle 00:09:29 Liking: Show Them You Like Them First 00:15:26 Authority and Social Proof: Consensus Wins 00:18:27 The Power of Social Proof and Popularity 00:22:40 Commitment and Consistency 00:24:31 Scarcity: Loss is the Ultimate Motivator 00:31:22 Unity: You Are One of Them 00:36:05 The Ethics of Influence 00:39:17 The Cost of Dishonesty in Organizations 00:43:24 Influence in the Digital Age 00:47:20 Humanize Your Digital Presence 00:54:06 Being an Authority vs. Being in Authority 00:55:38 Warren Buffett and the Power of Honesty #influence #persuasion #leadership #businessethics #etdty
- Aug 18, 20261h 17m
How to Command Any Room Without Faking Confidence | Myles Usher Doyle
What if the way you speak is not fixed? Speech and communication coach Myles Usher Doyle has worked with some of the most recognizable voices in podcasting, health, and digital media, including Chris Williamson of Modern Wisdom, Dr. Gabrielle Lyon, and Heidi Somers. In this episode, Myles joins the show for a conversation about voice, presence, fear, and the hidden reason so many capable people struggle to be heard. Myles explains why improving your voice does not mean becoming fake, why nervous people often talk too much, and how learning to pause can completely change the way an audience experiences you. He also shares the childhood moments that shaped his work, including being so quiet that a teacher admitted they sometimes forgot he was in the room. This conversation explores filler words, public-speaking anxiety, storytelling, listening, persuasion, confidence, and what it really takes to command a room. Because finding your voice is not about becoming someone else. It is about finally allowing people to experience who you already are. Learn more about Myles at https://www.speak-well.co.uk/ __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook
- Aug 11, 20261h 38m
Anthony Trucks: The Identity That Built Him Nearly Broke Him
When the thing you built becomes your identity, losing it can feel like losing yourself. Anthony Trucks spent 13 years turning himself into an NFL player. Then football disappeared, and the identity underneath it nearly collapsed too. His business struggled. His marriage fell apart. He lost his health, his status, and nearly himself. In this conversation, Anthony and I unpack the invisible machinery of identity: why we confuse ourselves with our titles, why responsibility restores agency, and why information alone does not create change. Anthony explains dark work, the unseen and often uncelebrated work that rewires who you are when nobody is watching. We also explore: The identity gap that appears when a career or chapter ends Why you were never the fruit, you were always the tree How helplessness can become the darkest lie you believe Why acting out of character can create a new identity The connection between self-respect and self-love Why action creates clarity and motion changes emotion How to stop identifying with outcomes The difference between shadow work and dark work How to intentionally build the person you need to become This is not a clean reinvention story. It is the truth about what can happen when the identity that built you starts breaking you. Learn more about Anthony: darkwork.com anthonytrucks.com Content warning: This episode includes a candid discussion of suicidal ideation and suicide. Some listeners may find this material distressing. Please listen with care. If you or someone you know is struggling or in crisis, help is available. In the United States, call or text 988 or visit 988lifeline.org to connect with the 988 Suicide & Crisis Lifeline. Support is free, confidential, and available 24/7. If you or someone else is in immediate danger, call 911 or go to the nearest emergency department. Outside the United States, contact your local emergency services or crisis support line. This podcast is for informational purposes only and is not a substitute for professional mental health care.
- Aug 4, 20261h 31m
Cameron Herold: How to Build a Business That Doesn't Own You
Most founders start a business to create freedom. Then they build one that cannot function without them. I started this conversation with a question I have had to ask myself: Why do so many founders say they want to scale, then build a company that cannot function without them? Cameron Herold knows the cost of that contradiction. At 34, his health, marriage, family life, and business were all under extraordinary pressure. He thought he was handling it. Then a stress assessment came back at 435. Cameron says a score of 250 represented a 90% chance of a heart attack. His entire identity had become the business. In this conversation, we explore what Cameron changed after that moment and how founders can build companies that support their lives instead of consuming them. We discuss delegation, executive assistants, second-in-command leadership, personal Vivid Visions, unique ability, coaching, failure, gratitude, and why Cameron's own team told him they liked it when he went away. Cameron Herold is an entrepreneur, author, former COO of 1-800-GOT-JUNK, and founder of the COO Alliance. Learn more: www.cooalliance.com __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook
- Jul 28, 20261h 36m
The Hard Decisions You Avoid Are Keeping You Stuck | Nick Anderson
Most people aren't stuck because they don't know what to do. They're stuck because doing it requires them to confront the truth. Nick Anderson knows what it means to move through the thing you never thought you could survive. At 10 years old, Nick lost his father to suicide. Years later, his wife was struck by a car while they were taking a walk and did not survive. Nick was left to raise two young boys while battling grief, depression, and a body that had reached 305 pounds. He eventually looked in the mirror and made a decision: "I can't live this life." "I've got to stay alive for my kids." That decision began a transformation that changed his health, identity, relationships, leadership, and career. Today, Nick is the CEO and co-owner of OneAccord, where he helps companies develop stronger leaders, build executable strategies, navigate difficult personnel decisions, and create businesses that can thrive without being completely dependent on their owners. In this conversation, we get into: The stories we tell ourselves about other people and our own lives Why the only way out is through What actually makes someone a leader The difference between strategy and a collection of tactics Why your strategy must evolve as your company evolves Outgrowing people who helped build the business How to approach conversations most leaders avoid The biggest threat to the value of an owner-led company Building something meaningful for the people you love You probably already know the conversation, decision, or change you've been avoiding. The question is how much longer you're willing to let it keep you stuck. Connect with Nick Anderson and OneAccord: https://oneaccord.co https://www.linkedin.com/in/nickdanderson/
About Everything They Don't Tell You
A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Expect real stories and actionable lessons from operators and entrepreneurs, filtered through the T.R.U.T.H. framework—Time, Responsibility, Understanding, Tenacity, Humility—so you grow the business and the person running it. Formerly Blue Is The New White Podcast.
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