E133: How a Little Tracker is Making Supply Chains Greener with Tive

Trillions of dollars worth of goods move around the planet every year, and a shocking amount is lost, spoiled, or discarded. That wasted food, medicine, and equipment isn’t just a business problem; it’s a massive, underappreciated climate problem.This week on Everybody in the Pool, Molly talks with Krenar Komoni, CEO and founder of Tive, a supply chain visibility company that helps businesses track and monitor shipments in real time. What started as a GPS tracker for his father-in-law's trucking company has grown into one of the fastest-growing companies in supply chain tech. Tive’s small-but-mighty trackers don’t just follow a shipment’s location — they also monitor temperature, light, and shock along the way, helping businesses intervene before a load of strawberries (or a shipment of vaccines) becomes a very expensive, very wasteful problem.We talk about:Why real-time shipment visibility is a key ingredient in creating a greener supply chainHow temperature monitoring can save hundreds of thousands of dollars of food and medicine from going to wasteWhat "permanent disruption" and climate change means for global supply chainsHow route data is helping companies find faster, more fuel-efficient paths they didn't know existedTive's commitment to sustainability in its own products, including lithium-free trackers and a tracker recycling programWhy AI agents will be hungry for real-time supply chain data, and what that could unlock for global efficiencyKrenar's 10-year vision: tracking 5-10% of all global shipments (and why that would be a very big deal)Links:Tive: https://www.tive.com/All episodes: https://www.everybodyinthepool.com/Join our Discord! https://discord.gg/2EsDhwQC2zSubscribe to the Everybody in the Pool newsletter: https://www.mollywood.co/Become a member for the ad-free version of the show: https://everybodyinthepool.supercast.com/ Hosted on Acast. See acast.com/privacy for more information.