We Planned an Event for Event Planners (This is How We Did It)

Planning an event is already hard. Planning one for a room full of event planners raises the stakes even more.In this episode of Event Planner Confessions, Cara, Sam, and Ashley go behind the scenes of Cohera’s inaugural “Imagine That” event and unpack what it takes to create an internal event for people who live and breathe meetings and events every day. From bringing nearly 400 employees together after becoming one company to designing moments that felt intentional, energizing, and connected, this conversation explores the pressure of creating an event for an audience that knows exactly what good looks like.The hosts discuss why Imagine That was more than just a meeting, how they thought through the attendee experience, and why the smallest details can make the biggest difference. They also share how last-minute pivots, personalized touches, peer-to-peer moments, and strategic breakouts helped create the kind of energy people could feel throughout the event.In this episode, you will learn:Why planning an event for event planners creates a different kind of pressureHow Cohera approached its first company-wide Imagine That eventWhy internal events should be designed around energy, connection, and shared purposeHow small details can shape the entire attendee experienceWhy last-minute pivots can create some of the most memorable event momentsHow strategic breakouts and peer-to-peer conversations help teams feel more aligned Great events are not just built from logistics. They are built from energy, intention, and the moments people remember after they leave the room.