The Art of Knowing What's Cool in Events

Some event ideas feel impossible until the right creative partner figures out how to make them real.In this episode of Event Planner Confessions, Ashley sits down with Melis Feingold, Senior Director of Creative Partnerships at Cohera, to talk about the art of spotting what’s next in events and turning inspiration into live experiences. Melis shares how she pulls ideas from fashion, technology, automotive, brand experiences, Instagram, and global event conversations, then traces those ideas back to the source to find the vendors, materials, and partners who can actually bring them to life.From building immersive guest experiences with a Food Network chef to using vendor relationships, budget transparency, and creative problem-solving to make ambitious ideas possible, this conversation shows what it really takes to move from “that looks cool” to “how did they even do that?”In this episode, you will learn:How Melis spots creative trends before they hit the events industryWhy inspiration often comes from outside the event worldHow to turn an Instagram scroll into a real event activationWhy vendor relationships are conversations, not just ordersHow to balance jaw-dropping ideas with real client budgetsWhy the guest journey should guide every creative decisionThe most memorable event ideas are not just the wildest ones. They are the ideas that get traced back to the right source, shaped by the right partners, and turned into something guests can actually feel.