Paul VanDeventer MPI #DESIGNtoCHANGE ONstage #PODcast with Ruud Janssen

Paul VanDeventer MPI #DESIGNtoCHANGE ONstage #PODcast with Ruud Janssen - The President and CEO of MPI spent years commissioning events at American Express and Walgreens. By his own admission, he never once thought about the people designing them. That is not a confession. It is the norm. And it is the most expensive blind spot in business today. Ruud Janssen sat down with Paul VanDeventer to talk about cooking for chefs, crisis as curriculum, and what it actually takes to earn a seat at the strategic table. Full newsletter and episode in the comments. #DESIGNtoCHANGE #EventCanvas #EventDesign #MPI #WEC #EDCo See the full recap and access to the gifted Augmented Event Design℠ documents here: https://aed.edco.global/companion/19382a8d/