Maryse Paquette #DESIGNtoCHANGE BACKstage PODcast recording with Ruud Janssen

This podcast episode featured Ruud Janssen interviewing Maryse Paquette, Director of Marketing and Communications at NERGICA, a Canadian research center focused on renewable energies. Maryse shared her journey from starting as an Oakley ambassador through event design certification to her current work organizing the annual Colloque des Energies Renewables event in Quebec. She discussed how events contribute to the renewable energy sector through connection and inspiration, and how her approach to event design has evolved over 15 years, incorporating lessons from the Event Design Certificate Program. The conversation explored the challenges of working in French versus English, the importance of measuring event impact using tools like the Kirkpatrick model, and the evolution of renewable energy events to include multiple sectors beyond just wind energy.