EUROPE BUILDS by BORRN

How to lead with product intuition—not just data

June 20, 2025·21 min
Episode Description from the Publisher

With Renia RigopoulouHow do you ‘Orphimize’ the music world? And why does a top product leader ban the phrase data-driven?In this episode we sit down with Renia Rigopoulou, Group Product Manager at Orfium—the Greek-born scale-up that helps labels and publishers detect, claim, and monetize music across YouTube, TikTok, Instagram and other UGC platforms. Renia walks us through a decade of building products at eBay, Deliveroo, InstaShop, and Blueground, and discussed why she prefers data-informed to data-driven decision-making and how “be the user” became her golden rule (including engineers fixing bugs in greasy kitchens). We also discuss the benefits—and limits—of Greece as an R&D hub for a global business and why the the one skill she’d double-down on tomorrow is resilienceWhether you’re scaling a rights-management platform or just trying to ship features with impact, Renia’s playbook on revenue focus, cross-functional empathy and global product thinking is packed with field-tested takeaways.

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