Media, Leadership, and Community | Ellie Morris | Ep 64

Navigating the Future of the Horse Industry: Media, Leadership, and CommunityJoin Kelly and Ellie Morris as they discuss the evolving landscape of the horse world, touching on leadership transitions, the power of media in sport perception, and building a united community. This episode offers deep insights into the challenges and opportunities shaping our sport’s future.In this episode:Ellie Morris’s journey from hunter jumper competitor to social media influencer and industry consultantThe impact of leadership changes in the US Equestrian Federation and what it means for membersThe crucial role of media in shaping public perception and driving industry growthStrategies for better sponsorship engagement through innovative media contentThe community’s role in fostering industry transparency and constructive dialogueThe evolving culture of social media and its influence on rider development and industry reputationComparing international show costs and sponsorship models with those in North AmericaThe importance of top-down leadership in cultivating a positive narrative and trustFuture hopes: increased collaboration, transparency, and growth in the horse communityEllie Morris - LinkedInEquestrian Economist YouTube ChannelLA Morse Equestrian - TikTok & InstagramEquest ⁓ EAM Equestrian ConsultingTwitterInstagramConsider the importance of grassroots sponsorship strategies and branded media content for show series.The industry’s future depends heavily on transparent leadership and community engagement.International comparisons highlight potential models for lowering costs and increasing exposure.Timestamps:00:00 - Introduction and episode overview00:36 - Ellie’s background in the equestrian industry01:40 - Her recent return to riding and social media influence02:48 - Growing up in Chicago’s hunter jumper world and cultural shifts04:15 - The differences between East Coast and Southeast horse communities05:12 - Junior career reflections and social media pressures today06:08 - The evolution of horse show culture and family influences07:30 - Transitioning from show riding to adult riding and industry challenges09:39 - Ellie’s consulting career and balancing family life10:38 - Her perspective on the upcoming US Equestrian Federation leadership search11:37 - Media’s power and potential in transforming industry perceptions13:05 - Industry transparency, accountability, and the role of social media14:53 - Thoughts on the open CEO position and structural changes within the federation16:17 - The importance of leadership with corporate experience and industry background17:31 - The challenges of filling key executive roles and what candidates are needed20:28 - The future of sponsorships, branding, and media strategies in equestrian sport22:00 - Media’s role in increasing visibility and public engagement24:43 - Building community buy-in before expanding media exposure25:42 - The importance of positive narratives and top-down leadership vision27:00 - Structure, costs, and organization of horse shows across North America and Europe32:00 - The balancing act between affordability and industry standards36:59 - The influence of media coverage and sponsorship on event success39:00 - Community-driven conversations and industry transparency40:39 - Making the sport more approachable for all ages and backgrounds44:18 - International comparisons in show costs and sponsorship models45:25 - Innovative sponsorship strategies through media integration48:56 - The positive trajectory of industry change and leadership’s role in it50:18 - Ellie’s hopes for the upcoming year and industry growth51:37 - The importance of honest dialogue and industry unity52:22 - Connecting with Ellie Morris and resources for further engagementResources & Links:Connect with Ellie Morris:Additional Notes: