Russell Gold on Leaving The Wall Street Journal for the Solar Industry

For two decades, Russell Gold covered the energy industry for The Wall Street Journal, breaking the Deepwater Horizon story and exposing PG&E's role in the Camp Fire. Now he's on the other side — running communications and strategy for T1 Energy, a company building a fully domestic solar supply chain across the United States.Jigar and Jamie talk with Russell about why he left journalism, what the clean energy industry keeps getting wrong about its own story, and why he's stopped talking about carbon at work. Along the way: the Landman problem, the case that solar is the most American energy, why the industry needs to stop "bringing a fan to a gunfight," and what a $5 gallon of gas means for the politics of clean energy.Plus: what it actually takes to build a 5-gigawatt solar factory in Texas, and why Russell thinks localization — not carbon — is the argument that wins this decade.Learn more at energyempire.fm