The Most Important Chemical You've Never Thought About

Chlorine is in your pipes, your microchips, your drinking water and somehow nobody talks about it. Roxanna Delima, Co-founder and CBO at Rushnu, breaks down why this overlooked chemical is critical to US manufacturing and how her team is flipping the script on a 100 year old industry by using heat instead of electricity and turning waste carbon into actual product. No government subsidy dependence, no gigaton fantasies, just hard tech with a real business model.Click here to watch a video of this episode.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to view the episode transcript. 0:00 Intro and background on Roxanna2:05 What is Rushnu and the chlorine industry4:22 The product and why chlorine matters6:36 How traditional chlor alkali works and its problems8:01 Rushnu's thermochemical approach9:30 How costs are cut by 60%11:32 Pilot site at Silicon Valley Clean Water14:06 Texas connections and TotalEnergies partnership15:58 Carbon capture without the gigaton hype19:26 Why VC funding models are broken for hard tech21:09 Carbon capture as a polarizing topic24:50 Building a profitable business from the start27:17 Startup advantages over big industry29:01 Inside the Chlorine Institute conference31:08 Chlorine safety and the Ohio train derailment32:10 Energy transition and realism34:31 The 60 second chlorine elevator pitch36:13 AI in the chlorine industry36:45 What the future looks like for Rushnuhttps://twitter.com/collide_aihttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/collide-ai.bsky.socialhttps://www.linkedin.com/company/collideai