
Two of WHOOP's first 100 paying customers were LeBron James and Michael Phelps. The device built to optimize elite athletic performance is now finding a second calling in national security — and the story of how it got there says as much about military institutions as it does about the technology. Todd Stiefler, VP of Enterprise and Public Sector at WHOOP, joins Dr. Arun Seraphin at Emerging Tech Horizons to explain how a consumer fitness wearable became a force readiness tool, and what's still standing in the way of adoption at scale. Learn more about WHOOP here: https://www.whoop.com/us/en/Be sure to follow us on social media for updates, early access to upcoming events, inside scoops, & more: LinkedIn: https://bit.ly/4htROo0 Twitter: https://bit.ly/48LHAx3 Facebook: https://bit.ly/47vlht8 And for more podcasts, articles, & publications all things emerging tech, check out our website at: https://bit.ly/47oA5K1 #ETI #EmergingTech #WearableTech
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