The Performative Marketer with Romain Torres of Arcads.ai

Romain Torres is the co-founder of Arcads.ai, a platform that helps marketers create effective ads using AI actors. Discover how Arcads navigates the ethical complexities of deepfake technology while empowering marketers, and explore their dedication to creator safety, their growth trajectory, and their plans for the future of AI-powered advertising. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj -- RECOMMENDED PODCAST: History 102 with WhatifAltHist Every week, creator of WhatifAltHist Rudyard Lynch and Erik Torenberg cover a major topic in history in depth -- in under an hour. This season will cover classical Greece, early America, the Vikings, medieval Islam, ancient China, the fall of the Roman Empire, and more. Subscribe on Spotify: https://open.spotify.com/show/36Kqo3BMMUBGTDo1IEYihm Apple: https://podcasts.apple.com/us/podcast/history-102-with-whatifalthists-rudyard-lynch-and/id1730633913 YouTube: https://www.youtube.com/@History102-qg5oj -- FOLLOW ON X: @8teAPi (Ate) @rom1trs (Romain) @TurpentineMedia -- Links: Arcads AI: http://arcads.ai/ -- TIMESTAMPS: (00:00) Introduction to Arcads (03:27) The Role of UGC Creators (09:41) A/B Testing for Effective Ads (12:25) The Impact of a Viral Tweet (29:37) Ensuring Creator Safety in AI-Generated Ads (37:13) Building a Company in France vs the US (49:10) The Importance of Assets in Ad Creation