A client of mine made his first $6K+ sale from his very first webinar. Another client launched a $997 offer and only made one sale. Both experiences have something important to teach you about building a successful online business. In this episode, I'm breaking down the work that went into each launch, why deep messaging and an irresistible offer are so important, and what it actually takes to turn a webinar that's six out of ten into one that's consistently converting.
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