What happens when billions of streams stop meaning anything? In this episode of Elevated Frequencies, Olivia Mancuso sits down with multi-platinum artist Jonas Blue to talk about the moment commercial success stopped being enough.Jonas opens up about the summer of 2024, when years of touring and making EDM left him feeling creatively empty and personally unhappy in London. Instead of staying comfortable, he made a drastic decision: sell everything, leave the major label system, and move to Miami to rebuild from scratch.This conversation goes deep into what it actually looks like to rebrand after a decade at the top. Jonas talks about returning to his house music roots, DJing on vinyl again for the first time in years, and writing songs the way he always did: starting at the piano, not with drums and bass.They also dig into why originality matters more than ever in the AI era, what Jonas learned by standing on the dance floor as a fan instead of behind the booth, and why the younger generation's relationship with phones is changing club culture for better and worse.Whether you're an artist thinking about making a creative pivot or just curious about what happens when someone at the top decides to start over, this episode is a masterclass in trusting your gut.π Want personalized guidance on your music career? Book a one-on-one consultation with Olivia on GreenRoom where you can get tailored advice on branding, business strategy, and sustainable career growthπ Instagram: @oliviamancuso__π Video Editor/Audio Engineer: James Fixx
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