
What does it take to build a podcast that's designed to outlast you? Keith Yap, host of The Front Row Podcast, grew his show to 15K subscribers in under a year - not by chasing trends, but by doing the opposite. His mission: create a living archive of Singapore's brightest minds on geopolitics, economics, and technology. A time capsule for the next generation of Singaporeans. In this conversation, Keith reflects on how his role has evolved from nervous first-timer to confident interlocutor - someone who doesn't just ask questions, but challenges, supplements, and connects ideas across a growing catalog of diplomats, economists, historians, and technologists. We also get into: how he landed his very first guest (Ambassador Chan Heng Chee), why he thinks Singapore is two degrees from anyone, his personal learning stack, and his bigger vision - making Singapore the intellectual capital of Southeast Asia. TIMESTAMPS (00:00) Trailer & Opening (01:29) The Front Row Podcast (03:03) Getting High-Calibre Guests (07:24) The Cringey Early Episodes (09:37) How Keith's Role as a Podcaster Has Evolved (12:11) What Makes a Conversation Deep and Meaningful (14:34) Editing & Episode Fidelity (16:18) The Biggest Shift in Keith's Hosting Style (19:50) Stress-Testing Your Own Views as a Host (21:38) How Genuine Curiosity Is Developed (25:00) The Questions Great Thinkers Ask (31:16) Guest Criteria, Outreach, and Saying No (34:47) Personal Learning Curriculum (38:29) The Big Question Keith Is Trying to Answer (42:33) Keith's Listener Demographics (43:50) Where His Interest in Geopolitics & Policy Began (45:21) Quality of Thought and Articulation (47:15) Measuring Impact (54:16) Keith's Advice for Podcasters and Creators CONNECT WITH KEITH YAP YouTube: https://www.youtube.com/@keithyap65 Instagram: https://www.instagram.com/keithyap1 LinkedIn: https://www.linkedin.com/in/keith-yap Website: https://www.ykeith.com CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email hello@cheryllau.com for business inquiries.
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