EDGE with Brandon White

0 to $2 million in 2 Years with Elina Panteleyeva, Founder of Dood Woof

February 4, 2026·53 min
Episode Description from the Publisher

Elina gives her playbook how she built Dood Woof from zero to $2 million in revenue in just 2 years. Completely bootstrapped and with no prior knowledge how to build a consumer product much less any product in the pet market. About Elina Panteleyeva Elina is the founder of Dood Woof, a fast-growing eCommerce brand built specifically for Doodle dog owners. After being laid off in 2023, she bootstrapped her business from zero to 7 figures in ~1 year with no investors. Alongside running her bra...

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