Why Video Commerce Is the Next Growth Lever for Shopify Brands — Unnikrshnan Kurup | Why Traffic Alone Won’t Grow Your Sales, What Makes Video Commerce Different, How Video Can Accelerate Purchases, Why Video Views Don’t Equal Sales (#502)
In this episode, we dive into the hidden costs of ecommerce growth and why static product pages are no longer enough to convert shoppers. Unnikrshnan Kurup, Director of Client Consulting and Strategy at Theorem, shares how video commerce helps brands bridge the customer confidence gap by replacing outdated text descriptions with interactive, decision-focused content. He also reveals strategies for lowering customer acquisition costs, using AI to scale video creation without ex...
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Why You Will Regret Ignoring Agentic Commerce — Cyril Golub | What Agentic Commerce Means, How AI Agents Change Ecommerce, Why Dashboards Are Losing Value, How AI Optimizes Product Listings, Why Trust Drives AI Adoption, What Comes Next for AI (#503)
What Happens To Apps When AI Can Do The Job? — Garry Egan | How AI Changes E-commerce Apps, What Replaces Single Task Apps, Why Apps Become AI Wrappers, How AEO Replaces Traditional SEO (#501)
What 500 Ecommerce Conversations Taught Me About Business — Claus Lauter | What Kills Online Stores, What To Research Before Launching, How AI And Humans Split Jobs, How Remote Founders Work, How The Podcast Grew Into Media (#500)
NEVER Waste Money On Meta Ads Again — Tiago Costa | How AI Lowers Your Acquisition Costs, How One Brand Hit 100x ROAS, How Broad Targeting Wastes Your Ad Spend, What AI Finds in Your Shopify Data, Why Signals Matter for Targeting (#499)
Get summaries like this every morning.
Free AI-powered recaps of Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.