AI Search Is Here - The Gold Rush Opportunity for Child Care Centers in 2026 by Bruce Spurr

RESOURCESWatch the full webinar hereJoin our newsletter! Earn your Professional Development hours with FREE sessions delivered right to your inbox every weekCheck out the producer of ECI, Playground, the Child Care Management SoftwareOnly 3 centers will own the leaders in your market—How to make sure you’re one of them Search is being completely rebuilt — and most childcare centers don’t realize it yet. Parents are no longer just clicking ads or scrolling your social posts.They’re:Asking AI tools like ChatGPT where to find childcare nearbyReading AI-generated summaries at the top of GoogleChoosing centers directly from Google MapsAt the same time, buying attention through ads is getting harder, more expensive, and less predictable for local businesses—the cost is out of reach of most child care centers.(Google finally admitted to us that new ad accounts need $100/day media spend to train their AI buying algorithm! That’s absolutely ridiculous for the ECE industry!)In this live training, Bruce Spurr, CEO of Grow Your Center, will break down how AI-powered search is transforming the way parents discover childcare — and why this shift is creating the biggest local visibility opportunity we’ve seen since 2008.History is being made. We’re not just going to talk about AI search, but give you CONTEXT in how the new world of “SEO” fits into your complete marketing stack in 2026…how owners just like you are filling their open classroom spots!In this session, you’ll learn: Why Google Maps has quietly become the most important “search engine” for parentsHow AI summaries are deciding which childcare centers get mentioned (and which get ignored)Your website is not only still relevant, but a critical conversion tool in your marketing stackWhy attention is getting more expensive to buy — including where and how to spend your ad dollars to “multiple” it’s effect What “AI-powered search visibility” actually means for local businessesWhy ranking for a city is not the right play, and how zip codes and neighborhoods now drive enrollment demandWhat it takes to show up when parents search inside AI tools like ChatGPTHow early movers are getting huge gains while others disappear (the gold rush is real!)This training is especially valuable if: You want more predictable enrollmentYou’re tired of wasting $ on adsYou operate in a competitive marketYou have an enrollment gap you need to fillWe’ll also have a Q&A and select 3-5 audience volunteers to review your rankings!