Now That Lager is Cool, How Long Until it's Not?

A panel conversation recorded during Notch Brewing’s Forever Lager '26 festival. A smart group of brewing professionals got together and answered the question: How do you stay relevant in a copycat craft brewery world? Guests include: Kaitlyn LeLoup, Jason Bullen, Morgan Snyder, Amanda Cardinali. Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.Click here to support independent journalism covering the beer industry.This Episode is Sponsored by:John I. HaasWhen every pound of hops matters, brewers need products that work harder in the brewhouse. LupoMAX® was engineered to deliver concentrated lupulin, intense aroma expression, and reduced process loss, helping breweries improve yields while maintaining true-to-type hop character. Available in standout varieties like Citra®, Mosaic®, Krush®, and more, LupoMAX gives brewers a smarter path to bold flavor and operational efficiency. Talk with your Haas Sales Representative or visit lupohops.com for details.All About BeerAt All About Beer, we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Host: John HollGuests: Kaitlyn LeLoup, Jason Bullen, Morgan Snyder, Amanda CardinaliSponsors: John I. Haas, All About BeerTags: lagerPhoto: by John Holl