Jeff Coetzee Interview: Developing Belief, Overcoming Losses, Serve Drill, & the AO Run

Coach Jeff Coetzee is one of the top doubles minds in our sport. He reached a career high of #12 in the world during his playing career, and has since coached some of the best doubles teams on tour, including Robert Farah and Juan Sebastian Cabal. Today, he coaches the top WTA doubles team in 2026, Anna Danilina and Aleksandra Krunic. I spoke with Jeff at Indian Wells to unpack their season so far and how he's helped develop Danilina into the player she is today. One of the topics we focus heavily on is belief. Early-season surge built on defined roles and aggression Training the net player to disrupt and own first volleys Belief built through daily target serving and measured wins Timing poaches and varying return patterns against singles hitters Practicing volleys from behind the service line for real points Post‑match debriefs tailored to player personalities Seven-in-a-row serve drills to simulate pressure Playing to win with a lead, not protecting it Learning from finals losses to break through in Doha Ideas to promote and grow doubles Jeff's team is still in the tournament at Indian Wells, so be sure to watch them on Tennis Channel Plus throughout the weekend and the 2026 season. Learn more about Jeff & follow: ATP Profile Wikipedia Instagram ----- **Join the #1 Doubles Strategy Newsletter for Club Tennis Players**  New doubles strategy lessons weekly straight to your inbox **Become a Tennis Tribe Member** Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more. Learn More & Sign Up Here **Other Free Doubles Content** Serve Strategy Cheatsheet Return Strategy Cheatsheet Serve Strategy 101 - Video Course