Jasmine Bina

Marc sits down with Jasmine Bina, cultural futurist and founder of Concept Bureau, to dig into why rooms full of people who believe in climate action still fail to act on it. They talk about why real change has to start at the top, why most climate stories cast people as the villain, and why that framing might be the actual problem. It comes down to the fact that nobody wants to be seen as vulnerable.Jasmine and Marc get into belonging as the thing underneath most of our social problems, the case for small, low-risk bets over big swings, and why fixing a client relationship might shift a studio's culture faster than any internal initiative ever could.This is a winding conversation touching on a lot of different topics over the course of an hour. Enjoy!