DoFollow Podcast

Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines

November 25, 2025·39 min
Episode Description from the Publisher

Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this episode, Jessica unpacks the psychology behind today’s multi-touch search journeys and shares playbooks for earning inclusion in quick answers (AI Overviews, Copilot, Perplexity), building TikTok-native discoverability, and structuring catalogs so people and machines find products faster. You’ll learn how to cl...

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