Flora Alexander, Executive Director of the International Rescue Committee UK, on why some conflicts miss the headlines and how donors can be sure their money reaches those in need

Every year, the International Rescue Committee publishes an Emergency Watchlist predicting the twenty countries most likely to face a major humanitarian crisis in the year ahead. For the past three years, the country at the top of that list, Sudan, has received comparatively modest media coverage next to crises like Ukraine, despite being, by the numbers, the world's largest humanitarian emergency. In this episode, Flora Alexander, Executive Director of the International Rescue Committee UK (IRC UK), joins Alberto Lidji to explore why some of the world's most severe conflicts struggle to make the headlines, and how donors can be confident that the money they give actually reaches the people who need it. Founded in 1933 at Albert Einstein's urging to help Jewish refugees fleeing Nazi persecution, the IRC today works across the full arc of crisis — from Ukraine to the Democratic Republic of the Congo, and from resettlement programmes in the UK to frontline health clinics around the world. What determines whether a humanitarian emergency becomes a story the world can't look away from, rather than one that quietly falls off the agenda? And if you wanted to help the people of a country whose leadership you have every reason to distrust, without a penny of that money ever touching the regime itself, what would it actually take to ensure your donation got to where it was needed? Flora succeeds David Miliband, the IRC's global President and Chief Executive, who was a guest on the Do One Better Podcast in 2021, and Laura Kyrke-Smith, her predecessor as IRC UK's Executive Director, who appeared on the show in 2023 before being elected as a Member of Parliament in the UK. Visit our Knowledge Hub at Lidji.org for information on 350+ case studies and interviews with remarkable leaders in philanthropy, sustainability and social entrepreneurship.