Dive Club 🤿

Jason Yuan - Designing 99 "No"s for a single "Yes"

July 15, 2026·57 min
Episode Description from the Publisher

Jason Yuan (https://x.com/jasonyuan) has one of the most fascinating minds in design so naturally I like to keep tabs on what he is creating 😎This episode is a deep dive into Jason Yuan’s creative process for Hivemind (his new social intelligence product).He screenshares dozens of unused concepts, novel art directions, brand identities, and everything in between.Some highlights:- The journey of designing Dot- Why Jason doesn’t believe in user research- The surprising sources Jason uses for design inspo- building a system to generate infinite branded images- How Jason thinks about art direction and world building- + a lot more

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