Jason Cohen - Hidden Multipliers

Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen, joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers.We talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public.Chapters00:00 - Introduction01:56 - AI Skills as Facilitators04:16 - Choosing Your Best Customers09:42 - Building Strategy Around Yourself13:40 - Defining a Market22:29 - Problems, Alternatives, and Categories27:00 - Differentiating Consulting Services33:58 - The Fear of Closing Doors38:02 - Who Hidden Multipliers Is For41:14 - AI and the Future of SaaS49:33 - Why Expertise Still Matters53:24 - Distribution and Fast Followers59:13 - Worldview as Differentiation61:03 - Writing to Think68:28 - Where to Find JasonJason’s LinksThe Book » https://shop.hiddenmultipliers.com/The Skills » https://skills.asmartbear.com/Jason’s Blog » https://longform.asmartbear.com/Jason’s Podcast » https://smartbearlive.transistor.fm/Jason’s LinkedIn » https://www.linkedin.com/in/jasoncohen/