Digital Ag Global, Season 2, episode 3, Go-to-market strategy in AgTech

The agricultural technology sector is innovating at record speed — from SaaS platforms and precision hardware to biological inputs and digital advisory tools. Yet, one question remains universal for every AgTech startup, scale-up, and investor: what is a go-to-market strategy that actually works in this industry?In this episode of Digital Ag Global, we dive deep into the go-to-market strategy framework for AgTech businesses. Is there a repeatable GTM playbook — or does each launch require a tailored approach? We'll unpack real-world go-to-market strategy examples, discuss how to build a go-to-market strategy for different innovation types, and explore what makes AgTech unique compared to traditional SaaS go-to-market strategies.🧭 Key Themes We’ll ExploreDefining GTM in AgTech: What is a go-to-market strategy definition when applied to complex agricultural value chains?Market Validation: How to balance product fit with ecosystem fit through pilots, partnerships, and on-farm demos.Geography & Innovation: How much of your GTM can you “copy-paste” across markets, and where must you localize?Frameworks vs. Flexibility: Using go-to-market strategy templates wisely while staying adaptable.Real-World Lessons: GTM success stories, failures, and practical consulting insights from industry veterans.🎙 Our SpeakersEvert Hamblok, Founder, We Are Hey (Belgium)Raised on a farm and trained as a biologist, Evert has built his career across consulting, metals recycling, and biological crop protection at Koppert. Today, his teams help AgTech innovators build and execute go-to-market strategies, leveraging his experience in M&A, partnerships, and commercialization.Diletta Di Iorio, Strategic Consultant (Italy)With over 10 years of experience in agriculture, innovation, and international development, Diletta advises startups and organizations on market entry, positioning, and growth. She specializes in go-to-market strategy consulting for AgTech companies navigating complex regulatory and cultural landscapes.📌 Why Join This EpisodeWhether you're an AgTech founder, investor, or innovation leader, this conversation will provide practical GTM strategy templates, real examples, and insider perspectives on how to bring agricultural innovations to market successfully. From SaaS go-to-market strategy to launching biological solutions internationally, you'll learn how to build a go-to-market strategy that fits your product, geography, and customers.💡 Gtm meaning in AgTech isn’t just about marketing, it’s about how you align stakeholders, validate value on farms, and scale sustainably.👉 Join us live to ask your questions, challenge assumptions, and learn from leading GTM strategists in AgTech.🎧 Digital Ag Global is the podcast where technology meets agriculture. Brought to you by Qaltivate.