What it takes to make a car feel magical | Eric Wood

Devin speaks with Eric Wood, Senior VP of Product Experience at 42dot, a subsidiary of Hyundai. He's also the former head of design at Rivian. Eric has been at the forefront of using software to transform the automotive world – not just in how cars are built, but in how we experience them. In this conversation, we explore what happens when you stop designing cars around horsepower and steel and start designing them as programmable machines instead. We also dig into the global competition shaping the future of cars and the rare moment when science fiction actually gets it right.02:01 Camp Mode: origin story04:41 Rethinking power and unlocking new features07:24 Software vs. hardware: the changing nature of cars11:07 Nostalgia and the evolution of car experiences12:33 Designing features out of existence15:57 Global competition and iterative speed22:25 Lightening roundLinksDevin Liddell on LinkedInEric Wood on LinkedInTeagueAbout the Host: Futurist Devin LiddellDevin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company. Get in Touch Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at hello@teague.com