Eric Wittman, CEO of VSCO, on the Future of Photography in the Era of AI

In this episode, we chat with Eric Wittman, CEO of VSCO, a platform that gives photographers the tools, community, and exposure they need to expand creatively and professionally. VSCO offers products to capture, edit, display, and share visual content with a global community of creatives and brands. Eric’s career has centered on building technology products that help people be more creative, and includes leadership roles at Adobe, Atlassian, and Figma.Eric explains how AI is a paradigm shift that’s changing the entire creative process rather than simply introducing new tools like past photography disruptions. With AI capable of generating photorealistic imagery, we discuss the unique advantage of the human photographer and how soul, intention, and style cannot be replaced. Eric shares how photographers are using technology to speed up business tasks like invoicing, marketing, creative exploration, and post-production editing. He offers essential advice on the most valuable skillsets for photographers to double down on—storytelling, empathy, and relationship building.