#1,159: What Are You Actually Marketing Your Practice As?

Do you market your practice for its dentistry? For its atmosphere? For the team? Something else? Tiff and Dana talk about why it's so critical to market the right aspect of your practice, and then following through on that aspect. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. We are back again. I've got Miss Dana here with me. We are busting out a few podcasts today and I love this so much. ⁓ I just love podcasting with you, Dana. It's easy, it's fun. We get on tangents sometimes and soap boxes and it's wonderful. And I hope everyone out there, all the listeners, love it as much as we do. Dana, how are you over there? I know we're hot and it's like...   I know, we probably have like 3 % humidity, but we're feeling it. But anyways, how's it going?   DAT-Dana (00:32) It's going good. It's going good. Today is a busy day, I feel like, you know, busy days help the day go by fast and helps me feel super productive. So I'm excited that podcasting with you gets to be a part of this busy day.   The Dental A Team (00:44) thank you. Thank you. I love the word productive that you slid that in there. I have been very well, I think I could be more intentional about it. I say very, but I think I've been slightly intentional about it because I was talking with gosh, my sister or somebody I don't know, but they were like, how come? it was my sister talking about hairdressers, hairdressers. love you, Christie. I love you. But sometimes it's like, my gosh, I come out more exhausted than when I went in. And it's confusing. And I thought to myself, I think   This is just me thinking out loud. told my sister, I think that when you're asked, how are you, our initial, nobody thinks what's the best thing that happened to me today that I can tell this person, right? Because we're like trying to hold back and we're like, I don't want to make you like, I'm having this amazing day. We're buying a house, like, but I don't want it like, I don't know where you're at in your life. So I don't want to overshare and be extra and make you feel bad about anything in your life. So when you ask me that question, I'm going to say, well, I'm busy, like,   life is busy. How are you? Because I want to gauge how you are before I'm excited about my life, which is really sad if you think about it. But I thought to myself, everyone who sits in a hairdresser's chair ge