The CMO is a dying role, says Digitas' Amy Lanzi

We’ve got a special Decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber villa at the Cannes Lions advertising festival in the south of France. There’s a lot in this one on AI, the creator economy, and the future of marketing – like I said, Amy is as sharp as they come, and I really enjoy talking to her about how the money really works. Links:  The Influencer Cliff | Carmen Vicente (TikTok) The Wrong Promises | Publicis Groupe (YouTube) You can just tell the Instagram algorithm what you want now | The Verge How brands and creators are fighting for your attention and money | Decoder (2025) How influencers are changing advertising, with Digitas’ Amy Lanzi | Decoder (2024) Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices